Greg Fash, Vice President
“Experience is the greatest teacher and the foundation of my passion to help Canadian companies achieve success.” – Greg Fash, Food and Beverage Expert and VP, Aliment Solutions
With almost 40 years dedicated to the food processing industry, Greg brings a unique Atlantic Canadian perspective to clients based on his experience in B2B and B2C channels, and across global markets from North America to Asia. In senior sales and marketing roles during his career with three major Atlantic Canadian owned food companies, he developed a passion for new product creation and innovative approaches to solving customer problems. Greg was responsible for a significant number of transformational product launches, brand development campaigns, profit enhancement initiatives and new customer acquisition.
Following his business career in the food industry, he helped transform the not-for-profit Atlantic Food and Beverage Processors Association into Food & Beverage Atlantic by focusing on unmet export development needs in the sector. Since then, helping create the Aliment food and beverage division of Portfolio Solutions, Greg has worked with clients across several different strategic initiatives including juice products, nutrition supplements, shellfish, fresh and frozen fruit categories. Other major projects included significant food branding initiatives in two Atlantic provinces. He firmly believes that success can only be driven by collaborative approaches in assessing opportunities and tackling challenges through a win - win mindset.